Levi jeans were originally made from hemp sailcloth.

Levi jeans were originally made from hemp sailcloth, for goldminers in California, who would fill their pockets with gold.⁣⁣⁣⁣ Before Levi’s first invented the 501s, their iconic jeans were actually crafted from hemp.

At the time, Levi Strauss was selling tents made of hemp canvas. Considering the fabric’s amazing durability it proved a natural first choice for Strauss when he began making pants as well. ⁣⁣⁣⁣

As a brand, we're committed to producing quality over quantity. After over 18 months of development, we have just released our new men's hemp denim jeans. Traditionally woven on vintage shuttle looms, in a raw hemp and long-staple cotton blend, these jeans pay homage to the undisputed quality of traditional craftsmanship, durability and timeless style. ⁣

#hemprevolution