The average person buys 60% more clothes and keeps them for about half as long as they did 15 years ago.
Most of us are guilty of buying more things than we need at some point in time. Successfully rejecting a life of overconsumption is about learning to love what we already have and purchasing with intention and consideration when we do need something new.
To reduce our clothing and textiles footprint we need to embrace the idea of less is more and understand what and why we are buying. Consider whether you really need something? Is it practical and versatile? Do you know and understand what it's made from – it's environmental impact, it's quality, it's durability and whether it'll last long enough to warrant its initial purchase?
As consumers, we hold the power and can be agents for change, but brands must also be part of the solution. Together, conscious consumers and responsible brands will drive better outcomes for the entire clothing industry.